AsianBankingFinance: Digital financial services in Japan
What digital consumers want
Digital innovation initiatives are gathering speed at financial institutions around the world. This was made further evident by the Celent Model Bank awards announced in April 2019. The awards recognized 22 projects from 30 countries, and all were initiatives that feature digital elements and innovation.
At the same time, developments in financial services continue to be highly regional and are highly dependent on the profiles and preferences of service users. In particular, in the retail world, seeking a global standard in financial services is largely meaningless. Rather, discovering coverage gaps between regions is often a means of discovering opportunities for significant innovation and blue ocean areas of an unexplored market.
Celent surveyed a thousand Japanese consumers to take stock of the current state of digital consumer trends in Japan and to shed light on innovation-related opportunities.
Our key findings are grouped according to digital behavior generally and interactions with banks specifically...