Digital Financial Services In Japan, Part 1: What Digital Consumers Want

Create a vendor selection project
Click to express your interest in this report
Indication of coverage against your requirements
A subscription is required to activate this feature. Contact us for more info.
Celent have reviewed this profile and believe it to be accurate.
We are waiting for the vendor to publish their solution profile. Contact us or request the RFX.
19 June 2019

Digital innovation initiatives are gathering speed at financial institutions around the world. At the same time, developments in financial services continue to be highly regional and are highly dependent on the profiles and preferences of users.

Key research questions

  • What is the profile of the typical digital consumer?
  • What kind of financial interactions do digital consumers prefer?
  • Is digital an important factor when it comes to customer service?


Celent surveyed a thousand Japanese consumers to take stock of digital consumer trends in Japan and to shed light on innovation-related opportunities.

In the first of a two-part series, we build on our methodology to determine how Japanese consumers view the bank branch in relation to other touchpoints.