Digital Financial Services In Japan, Part 1: What Digital Consumers Want

Create a vendor selection project & run comparison reports
Click to express your interest in this report
Indication of coverage against your requirements
A subscription is required to activate this feature. Contact us for more info.
Celent have reviewed this profile and believe it to be accurate.
19 June 2019
Eiichiro Yanagawa

Digital innovation initiatives are gathering speed at financial institutions around the world. At the same time, developments in financial services continue to be highly regional and are highly dependent on the profiles and preferences of users.

Key research questions

  • What is the profile of the typical digital consumer?
  • What kind of financial interactions do digital consumers prefer?
  • Is digital an important factor when it comes to customer service?


Celent surveyed a thousand Japanese consumers to take stock of digital consumer trends in Japan and to shed light on innovation-related opportunities.

In the first of a two-part series, we build on our methodology to determine how Japanese consumers view the bank branch in relation to other touchpoints.

Subscription required

Access to this content requires a Celent research subscription.

Subscribers should sign in to access this research.

If you are not a subscriber, register now or contact us to find out more about our subscription options.

sign in or sign up to read more

Insight details

Corporate Banking, Retail Banking
Subscription(s) required to access this Insight:
Banking, >>Retail & Business Banking, >>Corporate Banking
Insight Format
Geographic Focus