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  5. Digital Financial Services In Japan, Part 1: What Digital Consumers Want

Digital Financial Services In Japan, Part 1: What Digital Consumers Want

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19 June 2019
Eiichiro Yanagawa

Digital innovation initiatives are gathering speed at financial institutions around the world. At the same time, developments in financial services continue to be highly regional and are highly dependent on the profiles and preferences of users.

Key research questions

  • What is the profile of the typical digital consumer?
  • What kind of financial interactions do digital consumers prefer?
  • Is digital an important factor when it comes to customer service?

Abstract

Celent surveyed a thousand Japanese consumers to take stock of digital consumer trends in Japan and to shed light on innovation-related opportunities.

In the first of a two-part series, we build on our methodology to determine how Japanese consumers view the bank branch in relation to other touchpoints.

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