Model Bank 2013: Case Studies of Effective Technology Usage in Banking

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27 February 2013


The sixth annual edition of Celent’s Model Bank awards celebrates 20 compelling examples of effective technology usage in banking and names one Model Bank of the Year.

The vision for Celent’s Model Bank research was to try to answer an apparently simple question: “What would it look like for a bank to do everything right with today’s technology?” Of course, the question is not nearly as simple as it appears. The terms “everything” and “right” mean very different things to different banks depending on their size, the complexity of their operations and product sets, and their technological starting points.

“Innovation abounds in banking,” says Bob Meara, Senior Analyst with Celent’s Banking Group and coauthor of the report. “With more Model Bank nominations than in any previous year, Celent’s challenge was to choose the most compelling examples of effective technology use in banking.”

“Many initiatives are extremely compelling based solely on their excellence in integrating and implementing complex technological pieces,” adds Stephen Greer, Analyst with Celent’s Banking Group and coauthor of the report. “Obviously, the innovation has to be there, and the success metrics must be exemplary, but complex projects offer compelling insights into best practices in areas that are applicable to institutions and projects of all almost any kind.”

This year, there is a new award category, Celent’s Impact Award, honoring projects that were noteworthy not only for their innovation but also for their simplicity. Impact Awards honor projects that are comparatively easy, low cost, and offer a considerable boon to business outcomes. With these outcomes, Celent asks, “Why isn’t everyone doing this?”

This report examines each of the following institutions and projects:

  • ABSA Bank: Value Bundles
  • ACLEDA Bank: Mobile banking initiative
  • BBVA Compass: Core banking transformation
  • BMO: Online appointment booking
  • Capital One: Mobile 2.0 with rewards redemption
  • Citibank: Citi Payments Analytics initiative
  • Commonwealth Bank: “Right People, Right Place, Right Time” Initiative
  • Ecobank: Unified transaction banking solution
  • Hana Bank: Cyber Hana Bank
  • HSBC: Global Payments Investigations platform
  • ICICI Bank: Next Generation Banking solution
  • JPMorgan Chase: Trusted Advisor Analytics initiative
  • JPMorgan Chase: Mobile RDC for corporate clients
  • Kotak Mahindra Bank: Flexcube to Finacle Replacement
  • RCBC: Core banking migration
  • Regions Bank: NOW Banking initiative
  • Taishin Bank: Integrated Risk and Marketing Analytics Department
  • US Bank: Online marketing and lead management platform
  • University Federal Credit Union: Branch transformation initiative
  • Vietnam Prosperity Bank: New core lending system

This 96-page report contains 38 figures and 27 tables.