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Insurance Communication Technology Trends and Outlook: North America P/C Edition

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7 June 2019
Donald Light

How do insurers plan to make the transition from print to digital?

Key research questions

  • What are insurers’ goals and priorities for digital communication?
  • What is the top limitation of insurers’ current digital communication capabilities?
  • What are insurers’ plans and concerns about cloud-based digital communication?

Abstract

As insurers become more digital, one of the key dimensions they must consider is how they communicate with policyholders and channel partners. This report will examine how insurers are making the transition from print and email to digital.

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