Commercial Insurance: Who Will Buy Direct and Why?
With the continued expansion of online shopping of commercial insurance, the question many insurers are asking is – should we participate? Are small commercial buyers actually buying online? Is the agency channel here to stay?
We'll share current results of our survey across 200 small business decision makers looking at the question of whether they prefer to use an agent or buy direct and the role that technology plays in that decision.
We’ll be joined by Dax Craig, Co-Founder and President at Pie Insurance, a direct to consumer provider of workers’ compensation insurance, to get his input on the results and thoughts about the future of online sales.
Join us for this informative and engaging discussion about how small businesses are adapting to technology advancements and changing preferences in purchasing business insurance.
Karlyn Carnahan, Head of Property Casualty at Celent
Karlyn focuses on issues related to digital transformation. Karlyn is particularly interested in shifting distribution channels, new ways of enabling and managing channels, underwriting transformation and new products, improving claims, and transforming the customer experience.
Dax Craig, Co-Founder and President at Pie Insurance
Dax Craig is the co-founder and president of Pie Insurance. He is responsible for overseeing Pie’s sales, business development, engineering, underwriting, product, and analytics functions.
John Barlow, President at Barlow Research
John Barlow is a founder and President of Barlow Research and is responsible for overall business strategy and research methodology. In his position he works with clients to understand their strategic needs and develops research methods for multi-client and proprietary research assignments.
This study is being done jointly with Barlow Research Associates.