NEON-dX: Customer Lifetime Value Management

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NEON-dX is an intelligent martech platform powered by AI/ML for Retail Banks, FinTechs and Insurance Companies to drive personalized customer engagement and omni-channel campaigns. It can support many use cases off the shelf for customer lifetime value maximization like:

  • Cross-sell of financial products/services
  • Enable personalized advisory services/client servicing
  • Improve credit decisioning with deeper customer insights
  • Alert on churn and payment default risk
  • Optimize performance of cross-sell/retention campaigns at scale

Key Features

  • 360 Degree Customer View
  • Omni-channel Campaigns and Journeys
  • Growth and Retention Marketing Automation
  • Churn/Inactivity Prediction
  • Machine Learned Upsell/Cross-sell Offer Recommendation
  • AI-driven Product/Offer Profitability Analysis
  • Autonomous AI for Marketing Optimization

Key Benefits

  • Supports omni-channel campaigns and journeys
  • Customer intelligence and decisioning at scale
  • Shorter time to market of products/offers
  • Profitable digital experiences
  • Personalized offers at scale