North American Life Insurance Digital Point-of-Sale Platforms

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25 September 2022

A Celent SolutionScape, Powered by VendorMatch


A digital point-of-sale (“POS”) platform offers consumers the ability to buy life insurance online instantly. These cloud-based platforms are made up of a group of sites and applications which—via APIs—provide insurers and other organizations the ability to offer services, data, and capabilities associated with the sales process. Digital insurance platforms can function as POS, component, or full-stack end-to-end solutions.

The report profiles 11 life insurance digital POS platforms marketed in North America providing an overview of their functionality, customer base, technology, implementation, pricing, and support. The following vendors and solutions are included in this report:

Appian: Appian Digital Insurance Platform

Breathe Life (Zinnia, formerly SE2): Breathe Life Hybrid E-App

C2L Biz: SymbioSys Sales Tool (POS)

EIS Group: L&A Insurance Digital Platform

Haven Technologies: Haven New Business

iPipeline: iGo Evolve

Majesco: Majesco Digital1st Insurance

Management Research Services (MRS): Digital POS Solution

Sapiens: Sapiens Customer Acquisition Solution

Socotra: Socotra

Sureify: LifetimeACQUIRE

This report should help life insurers define their digital POS platform requirements if they are looking to expand their digital acquisition channels. It can be used as the first step toward creating a shortlist of vendors for evaluation. Insurers continue to have a broad spectrum of systems and vendors to consider when looking for a solution to fit their needs. Insurers can leverage their access to the authors through analyst access calls to learn more about the vendors