2018 Model Bank Winner for Consumer Channel Innovation: Banco Davivienda
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Celent recognizes Banco Davivienda as the 2018 Model Bank: Consumer Channel Innovation for Tecla de la Casita Roja (The Red Little House Key) initiative.
Banco Davivienda launched DaviPlata, a digital wallet aimed at serving underserved consumers, in 2011. Since then, it has grown to include smartphone features aimed at a much larger target demographic. The bank decided to enable DaviPlata with PayKey, a payments widget that sits on the native smartphone keyboard. This allows consumers to check their balance and make payments through the bank, directly from any social media or messaging application.