Umpqua Bank: Adding a Human Touch to Digital Banking

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12 April 2019
Bob Meara

Winner of Celent Model Bank 2019 Award for Customer Engagement

Abstract

Celent recognizes Umpqua Bank (USA) as the winner of the Model Bank 2019 Customer Engagement Award for their initiative Umpqua Go-To.

Umpqua Bank launched Go-To, a Human Digital Banking platform that blends technology with specially trained bankers to create a personal banking experience for all customers, regardless of income or assets. Go-To leverages existing technology — secure text and video chat in a stand-alone app, combined with a back end platform for associates — to provide every customer their own personal banker devoted to their specific financial needs.

Click here for all 2019 Model Bank Winners

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Insight details

Sector
Banking, Corporate Banking, Retail Banking
Content Type
Reports
Focus
Case studies, Digital, Innovation & Emerging Technology
Location
Asia-Pacific, EMEA, LATAM, North America