Umpqua Bank: Adding a Human Touch to Digital Banking

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12 April 2019
Bob Meara

Winner of Celent Model Bank 2019 Award for Customer Engagement

Abstract

Celent recognizes Umpqua Bank (USA) as the winner of the Model Bank 2019 Customer Engagement Award for their initiative Umpqua Go-To.

Umpqua Bank launched Go-To, a Human Digital Banking platform that blends technology with specially trained bankers to create a personal banking experience for all customers, regardless of income or assets. Go-To leverages existing technology — secure text and video chat in a stand-alone app, combined with a back end platform for associates — to provide every customer their own personal banker devoted to their specific financial needs.

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Insight details

Industry or Business Focus
Banking, Corporate Banking, Retail Banking
Insight Format
Reports
Geographic Focus
Asia-Pacific, EMEA, LATAM, North America