Integrated Wealth Management in Regional US Banks: Hibernia National Bank, 2000-2005

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7 December 2006


New York, NY, USA December 7, 2006

Celent explores one trendsetting regional bank's keys to success in attracting and retaining wealth management clients.

In 2000, Hibernia National Bank of New Orleans, a US regional bank, launched a comprehensive and aggressive plan to target affluent and wealthy households within Louisiana and East Texas. In the report, , Celent describes the efforts undertaken by the bank to successfully compete in the wealth management arena.

The report lays out the transformations made to the organizational structure, the culture, the products and services offered, the personnel and delivery channels utilized, and the technologies deployed.

"While not everything worked perfectly, there were some strong success stories that other organizations can learn from," said Robert J. Ellis, senior analyst in Celent's Wealth Management practice and author of the case study. "However, there are also some substantial struggles against trends and perceptions that no organization, however well prepared, may be able to overcome."

In addition to regional and community banks, this report can be instructive for local competitors of the same.

The report is 26 pages long and contains five tables. A table of contents is available online.