Mobile Technology for the Life Insurance Producer: Is It a Fad or the Future?

Celent will help qualify your requirements and introduce you to the vendor
Spotted a missing vendor? Use this form to alert a vendor to the Celent service
Create a vendor selection project & run comparison reports
Register to access this feature
Click to express your interest in this report
Indication of coverage against your requirements
Vendor requires PRO subscription to activate this feature
Requires research subscription, contact Celent for more info
18 October 2011
Karen Monks

Abstract

Tablet PCs and smartphones could make today’s life insurance producer high tech in a high touch sales environment.

Only 12% of the top 100 life/health/annuity insurers in North America have introduced mobile technology to their producers. According to Celent discussions with life insurers, although mobile applications are not fully implemented in their businesses, nearly 50% of insurers are investigating their use.

A new report, Mobile Technology for the Life Insurance Producer, highlights the benefits and concerns that insurers may encounter as they plan their mobile strategy. It also includes several case studies, from both insurers and other industries.

Some life insurance companies have moved marketing materials to iPads, saving the producer from carrying heavy binders filled with dated materials. Others have gone further and offered access to customer account data, illustrations, and even eApplications. As mobile app development is pursued, an insurer must consider many factors; and, as the line between personal devices and business devices blurs, security and compliance rise to the top of the concern list.

“North American life companies are not at the forefront of offering mobile apps to their sales force, but it won’t be long before a mobile device is part of every life insurance agent’s cadre of sales tools,” says Karen Monks, analyst with Celent’s Insurance group and author of the report.

Insight details

Content Type
Reports
Report Type
Industry Trends, Technology trends
Location
North America
Special Interest
Innovation & Emerging Technology