TD Bank Group: The Power of Personalization

Create a vendor selection project
Click to express your interest in this report
Indication of coverage against your requirements
A subscription is required to activate this feature. Contact us for more info.
Celent have reviewed this profile and believe it to be accurate.
We are waiting for the vendor to publish their solution profile. Contact us or request the RFX.
Projects allow you to export Registered Vendor details and survey responses for analysis outside of Marsh CND. Please refer to the Marsh CND User Guide for detailed instructions.
Download Registered Vendor Survey responses as PDF
Contact vendor directly with specific questions (ie. pricing, capacity, etc)
16 March 2022

Winner of Celent Model Bank 2022 Award for Customer Engagement


The goal of TD’s AI-Powered Digital Experiences is to build trust and deepen relationships with customers by adding value tailored to their financial needs via “AI-driven nudges”—actionable insights delivered across the bank’s digital properties and supporting multiple lines of business. TD’s proprietary AI-driven predictive models are the catalyst for customized use cases tailored to address individual customer needs based on their past behavior and transaction patterns.

Although early in its journey to fully leverage the platform, TD has shown demonstrably improved digital customer engagement, leading to verifiably improved financial outcomes for its customers that are reflected in elevated customer satisfaction scores. It is a deserving winner of Celent’s 2022 Model Bank award for Customer Engagement.