Are Bank Facebook Apps the Future of Digital Banking?
23 July 2012
Jacob Jegher
Should banks have a Facebook presence? What should they actually offer to customers via Facebook? Should it be informational or dare I say it, transactional? A couple of interesting announcements and feelers have surfaced lately:
- FNB (South Africa) launches banking via Facebook
- Citigroup Asks Facebook Users If They'd Like Social Banking
- Commonwealth Bank (Australia) to launch Facebook banking
A handful of banks have already gone wild on Facebook , a notable example is ICICI.
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