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  5. Reinventing Distribution Management: Enabling Channels

Reinventing Distribution Management: Enabling Channels

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24 October 2017
Karlyn Carnahan

“Make it 25% easier to place business, and I’ll give you 25% more business,” said a broker recently. But what works when it comes to creating ease of doing business? This report will give you some insights.

Key research questions

  • What are the trends for enabling distributors to easily place business with an insurer?
  • How are insurers investing in channel enablement?
  • What do we predict for the future for channel enablement?

Abstract

Distributors are very clear. Make it easier to place business, and we'll place more business with you. Ease of doing business is a priority goal for many carriers. This report looks at trends in enabling distributors to place business, including portals, connectivity, and other types of support.

Successful firms are exploring ways to improve operational efficiencies, simplify the user experience, and help the agent prospect for net new business. The goal is to reduce cost, improve agent and policyholder user experiences, and streamline communication between middle and back office functionalities.

This is the third of a series of three reports that look at distribution management. It looks at the emerging trends in enabling channels and our predictions for the future. It covers portals, mobile, connectivity, advice engines, marketing and service support, and emerging platforms. More than 25 examples are included.

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