Celent Insurance Webinar: Realizing the ROI of Social Media in Insurance

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2 May 2013
Virtual Event, Virtual Event

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Insurers can increase the actual and perceived value of social media use by extending social search tools and processes beyond marketing departments and into the core operations of the organization. Companies can realize the ROI potential of social media by applying it broadly across the enterprise, not only as part of their marketing activities. Join Craig Beattie and Mike Fitzgerald, Senior Analysts with Celent’s Insurance Group, as they examine the results of a social media search tool which analyzed over 380,000 social posts at both macro and micro levels.

This presentation draws on findings from the report Realizing the ROI of Social Media in Insurance: Listen to the Mirror.”

This event is free to attend for Celent clients, flex-plan clients, and the media. Non-clients can attend for a fee of US$250. If you are unsure of your client status, please contact Chuck Smith at +1.617.262.3125 or

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