Celent Webinar | Pacesetters in Customer Engagement: Top Trends and Best Practice Players

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26 February 2019
Webinar: 9:00 AM San Francisco | 12:00 PM New York | 5:00 PM London

The bar for customer engagement is constantly being elevated by a variety of players.

How can banks stay in front of the customer and engage through value-added services?


Excellence in customer engagement has become paramount for commercial bankers. A confluence of forces is pushing the engagement bar up:

  • Customer touchpoints are multiplying
  • Demand for real-time data and transactions is growing and
  • Nimble digital competitors are vying for revenue share and threatening select banking services with obsolescence.

Underperformance could lead a bank to be relegated to commodity parts of the value chain, for example, data custodian and payment processor. Outperformance leads to a greater share of wallet and new revenue streams.

Join Celent Senior Analyst, Alenka Grealish, as she examines this phenomenon and learn what you can do to outperform your competitors.

This is a client ONLY webinar. If you have any questions regarding registration, please contact Ken Kilduff at

Event details

Corporate Banking
Geographic Focus
Asia-Pacific, EMEA, LATAM, North America