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Information Technology (IT) by itself may not offer any competitive differentiation, it is inherently strategic because of its indirect effects. Just spending money on IT will not give any additional benefits but when companies focus on improving their business practices they can extract value from IT. ITBirbal is a network of passionate IT experts and thought-leaders who are being sought out by CXOs at hundreds of start-ups, MSMEs, and enterprise organizations who are seeking strategic and tactical IT advice relevant to their industry and business size to grow their business or increase their margins.