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Trendrating provides an innovative, well proven set on analytics to assess and rate the quality of price trends. The ability to capture trends, profiting from bull markets and avoiding bear phases, is the key to superior investment performance on a consistent basis. Trendrating quickly analyzes trends using a rating system where A and B identify bull trends and C and D point to bear trends. Trendrating systematically captures medium to long term price trends that have a clear impact on yearly portfolio returns, avoiding bias and "noise".

Trendrating analytics fill a critical gap in market intelligence. Investors analyze and rate a number of fundamental, qualitative and quantitative data. However, many investors do not apply the same sophistication and discipline in analyzing key price trends across investment universes and portfolios, despite the fact that being in sync with individual stock trends is the premier contributor to risk control and return enhancement. Trendrating is the perfect complement to most investment styles, providing an edge in a market where Trend Capture Analytics can add a measurable advantage when used in tandem with pure fundamental approaches.