Attrition Model

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Attrition is Reversible. Today, most banks learn that they’ve lost a client only after the final decision has been made and it’s too late to make a difference. They’ve missed out on the months-long gestation period, when issues were brewing and account teams could have intervened meaningfully. Institutions can spot signs of trouble before the client decides to exit and still has a good shot at intervening and retaining the client.

Through a predictive KLI modeling process leveraging our Key Lifestyle Indicators®, Segmint identifies customers at high-risk of leaving an institution in the near future. By analyzing customer insights describing product openings, banking behaviors, account activity and trends, held-away payment behavior and merchant spend patterns we identify those customers that may be experiencing a confluence of events potentially leading to a departure.

Key Benefits

On-Demand Visibility to Customers at Risk...Finally.

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