Morgan Stanley Aims Robo Service at Next-Generation Investors
Bank is in midst of digital transformation; clients with at least $5,000 will be able to use its automated investing
Morgan Stanley is rolling out a welcome mat for the investing masses, part of a push to get a foothold with a new generation of wealth-management clients.
Starting this fall, investors with as little as $5,000 can use the New York bank’s robo-advisory service known as Morgan Stanley Access Investing, according to Securities and Exchange Commission filings.
Since ramping up in wealth management several years ago with the...
"Launching one of these robos has strategic value for firms with large sales forces," said William Trout, a brokerage and robo adviser analyst with Celent. "They can leverage their existing client bases."
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