What Insurance Innovators Learn from the Co-operators' Greenfield Startup

Create a vendor selection project & run comparison reports
Click to express your interest in this report
Indication of coverage against your requirements
A subscription is required to activate this feature. Contact us for more info.
Celent have reviewed this profile and believe it to be accurate.
19 July 2018
Michael Fitzgerald

For those who are trying to deliver innovation / digital transformation in insurance, Co-operator’s announcement that it is launching a greenfield proposition to enter the sharing economy space holds valuable lessons. (See press release A stand-alone subsidiary named duuo will use the @SliceLabs platform to provide pay-per-use homeshare insurance. Subsequent products will launch to deal with short-term, episodic coverage of periodic risk in other lines of business.

Their approach addresses two issues that, as Celent research has shown, usually limit insurance innovation efforts. The first deals with the major barriers to transformation, and the second with a recognition of the new economics at play with digital insurance product development. This blog post details how the Co-operator announcement deals with these issues.


  • For a recent client, we advised license/lease on most IT to reduce CapEx and create a variable cost base.
    For them, it's well under 30% of the cost of building new.

    Robert Rudy
sign in or sign up to read more

Insight details

Insight Format
Geographic Focus
North America