What Banks Can Learn From My 4-Year-Old's Field Trip to The Apple Store

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1 May 2013


  • Buy her the iPad. Then when she asks for the savings account, show her how to set it up online.

  • I let her use Daddy's iPad whenever she likes.

    You do raise a good point though - the role of parents in financial education. Even if the bank doesn't offer field trips, parents should still take their kids to the banks and teach them about money.

    There are also apps that kids can use to learn about money, like this one from RBC:

  • You raise many good points.. Banks need to engage people, young people and inspire them. So much can be learnt by the big brand players and adopted. Great blog, Sarah

  • An interesting article.

    On perhaps the other end of the spectrum high street banks could follow the older private bank model with a keen focus on service, clients knowing their banker and the financial education of young, promising clients. One-on-one education from a trained private banker must trump any app your can download. I'm not sure how sustainable this is though as it could be costly.

    What are your thoughts?

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