Digital Case Studies - What's Next: The Search for Disruptive Innovation
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13 September 2013Jacob Jegher
Over the past five years digital technology has evolved significantly. Many financial services firms have moved past the exploration stage and are now more committed to the mobile channel. There is increased demand for expanded capabilities and functions and users expect “always on” access through an app on their smart devices. Celent has seen a rise in the focus on mobility solutions across the enterprise and this trend is expected to be a sustained area of investment for the short to medium term. In short, there is a broad consensus that digital channels and mobile platforms represent a critical path forward. In a series of presentations at Celent’s next conference, What's Next: The Search for Disruptive Innovation, several companies will detail how they are addressing the digital challenge, including:
- Continuum will review the work they did with BBVA and explain how they used a strong understanding of the consumer to influence decisions about touchpoints. Their experience demonstrates how to build an omnichannel strategy and how businesses need to integrate digital and physical touchpoints into a seamless experience. This presentation will describe BBVA's result -- an experience spread across multiple channels that always considers the user’s needs first.
- Kroodle, a separately branded business unit of the Netherland insurance giant Aegon, sells personal lines insurance directly to the public exclusively through Facebook. Their co-founder and COO will discuss how they design first for digital engagement. He will also describe how they are making this transition by building a completely new company inside a large, established parent.
- One of the distinguishing capabilities of many mobile devices is location awareness – the ability to provide information about where the user is, physically, and even what activities they may be engaged in. Tokio Marine, a Japanese insurer, has pioneered the use of location and context-aware computing technology to provide insurance product recommendations based on the current location and activities of the mobile phone user. The presentation will highlight how the company continues to create unique product propositions for their customers and prospects that leverage digital capabilities.
- What happens when you combine the gaming industry with financial services? 7Imagine, from Seven Investment Management in the UK, is an application designed for intermediaries and their clients designed by a firm whose founders are better known for developing console games such as GoldenEye and Donkey Kong Country. To the best of our knowledge, this is the first financial services app with a musical score and sound effects.