Hey Facebook: I’m Not Liking It

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28 June 2011


  • Craig

    I suspect that you and I were analogue children and that we think that this digital stuff is all optional. Try telling that to my two kids, digital natives, who leverage their connections and network in a way we wouldn't have ever considered.

    A basic rule of 'only friend someone you've actually met' suffices...

    I'll share two anecdotes. Recently my son was touring university open days. He posted where e was going in hs FB status and was deluged with offers of help and alcohol. He leveraged the network. My Dad, who's not so mobile, loves seeing what the youngsters are up to. He can talk to them because he's in touch.

    It's less important for me, and for you, because it's not for us. Not yet...

  • Update: While I was posting this, Google announced a new Facebook rival, Google+. Odds of Google+ making me feel better about everything "going social"? Zero.

  • [...] more look at our coverage of social, read why Craig Weber isn’t using Facebook and look out for more on the value of Facebook pages and the social internet for the insurance [...]

  • Note: I prefer to think of myself as a hybrid analog/digital model. I like your example--in my old-fashioned way--because it shows the network value in a non-commercial way. Friends interacting due to location awareness? I'm all for it. But an email I got today with the subject line, ""Like" us for a chance to win an iPad2®" shows the value is being derailed.