SmartyPig is Social

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13 July 2009


  • Social banking, eh? Hmm, I'm not so sure. This could be the tipping point of this social media craze, where everybody suddenly wakes up and realizes, "Gee, this is a frivolous waste of time and money." Like online grocery shopping at the tail end of the dot com boom, we seem to be entering a period where copycat entrepreneurs are running out of ideas, and are desperately trying to apply the same popular concepts (that have made other people money) to areas of the economy where they're least likely to succeed.

    It's one thing to Twitter about your favourite restaurant or whether you liked a particular movie, it's another thing to broadcast your financial situation to the entire world. There's already way too much information about you that someone can get from your profiles on Facebook, Twitter, LinkedIn, etc... the last thing anyone needs is for their friends, family, co-workers and neighbours to see they can't afford to remodel their kitchen... even if there are cute little pigs on the page.

  • @überkenny I'm with you. There are already a ton of sites like Geezeo where you publish your financial goals and failings in exchange for wisdom and encouragement from your peers. The angle here appears to be getting your "buddies" to chip in and buy you a flat panel tv. Fail.