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  5. Marketing Compliance in the Financial Services Industry: Supporting Truth in Advertising with Technology

Marketing Compliance in the Financial Services Industry: Supporting Truth in Advertising with Technology

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23 February 2022
Neil Katkov

Abstract

Financial services advertising is a major sector in terms of dollars spent. It is also a sensitive area subject to myriad consumer protection, suitability, and investment regulations. Financial institutions cannot efficiently support advertising, marketing, and communications compliance reviews with manual processes alone. Advanced technologies like AI, NLP, and RPA can now make compliance reviews more accurate, automated, and smarter

This report was commissioned by RegEd, but the analysis and conclusions are Celent’s alone.

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