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13 October 2015

Crowdfunding in China



中国的小微企业有三万亿美元的融资需求,监管部门有意希望通过众筹来解决部分资金问题。目前,中国的众筹项目基本上都是消费类产品,尤其集中在智能硬件领域;其次是文化产业领域。在收入模式上,中国的众筹平台的收入模式主要有: 广告模式、投资模式和增值服务模式。在市场份额方面,京东众筹、众筹网、淘宝众筹、点名时间和追梦网是最大的五家众筹公司,占整个市场的61%。在新报告,中国众筹市场,Celent分析了众筹市场的市场规模、商业模式、供应商、法规和趋势。



This report contains 10 figures and 12 tables. This report is also available in English.