The need for speed in insurance product testing

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2 January 2019

In an innovate-or-die market environment, some of the most successful insurers are expediting product testing to get targeted products to consumers faster. In this eight-minute read, Tia’s Chief Innovation Officer, Thomas Illum, aims to inspire insurers to take the first step towards a more agile future without the hassle of old, rigid legacy systems. Hint: success is very much a question of going from a zero-mistake to a “let’s-just-build-it-and-see-how-customers-will-respond” culture. Just do it.



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