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Celent have reviewed this profile and believe it to be accurate.
21 May 2009

Comments

  • Bart, it was great meeting you at our event yesterday and I look forward to speaking again in the future.

    Any solution that makes it easier for consumers to access a service, such as public transportation, and prompts the use of cards over cash is a win. Further, as the cards are used repeatedly and consumers increasingly see the benefits of using them for their everyday purchases such as for transit fares, daily newspapers and their morning coffee helps to shift the cards to a top of wallet position.

    It is also important to understand that the construct for interchange in the transit environment is not that simple. For example, each swipe is not necessarily charged in a one to one ratio – there is often aggregating of individual transactions that take into account such factors as daily commuters. As we continue to expand electronic payments into new environments, we will continue to build out the compelling cases for acceptance and use, but among them remain speed, ease of use and overall making life easier.