A new global payment brand

Create a vendor selection project & run comparison reports
Click to express your interest in this report
Indication of coverage against your requirements
A subscription is required to activate this feature. Contact us for more info.
Celent have reviewed this profile and believe it to be accurate.
12 March 2012
Bart Narter
Boy was I surprised to learn that I was carrying a global payment instrument and I didn't even know it. It was my Starbucks card.starbucks In Canada, I can use my US dollar-funded Starbucks card and Starbucks would handle the foreign exchange from Canadian dollars and bill my US Starbucks account. In Canada I was told my card would work in many countries. Wow! MasterCard, Visa, and Amex lose at least a chunk of the interchange and the foreign exchange margin. Starbucks gets customer spend data at SKU level, lower or no interchange, and some additional profit on the exchange. All for the price of a cup of coffee..... Few retailers have the customer loyalty and spend to drive card holding, but some do: Wal-Mart, Target, Kohl's, Home Depot, Lowes, to name a few. I also believe that mobile wallets will make it easier to carry multiple cards, and that retailers will offer enough back to consumers to motivate them to use these cards. Mobile wallets could make it easier than ever to carry and select from a dozen or more payment cards and disrupt the Visa, MasterCard, Amex dominance of this market today. We live in interesting times.


  • Bart,

    Yes I noticed this too. When I used my UK Starbucks app in the US, they gave me the tourist dollar rate with no surcharge. Very impressed.


    P.S. By coincidence I've just finished writing about Starbucks for the blog today!

Insight details

Insight Format
Geographic Focus
Asia-Pacific, EMEA, LATAM, North America