Webinar - Mastering Insurance Innovation Part 1: Ideation - Ninety Consulting
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Goal:
The goal of this session is to share the key takeaways from Ninety Consulting's recent workshop “Mastering Insurance Innovation Part 1: Ideation”.
What delegates have said about it:
- "A fascinating session on ideation in insurance - but with definite applicability cross-sector as to how we can innovate effectively to solve customer (and stakeholder) pain points." - Director from Aetna
- "It was a great session." - Innovation manager from Lloyd's Lab
- "Timing is perfect. Excellent facilitation. Relevant. Group task runs for the right amount of time." - CTO from gig economy insurtech startup
Presenters:
The webinar will be hosted by Ninety Consulting’s Senior Partner Dan White and Delivery Director Kathy Walker. They will be joined by special guests who attended the workshop.
Registration:
By registering, you will be able to join us live and also to receive the video recording.
Link to register: http://bit.ly/2J783Lc
About the topic area:
The Ninety Consulting Ideation & Evaluation phase is part of our specialist 123 Framework™ for insurance innovation. To find out more about before the webinar, watch this methodology tutorial by our Innovation Consultant Dan Webster: http://bit.ly/insuranceideation
This phase starts by identifying the key problem statements, crystallizing them, and focusing on the ones to solve. We then introduce formal ideation techniques, crowd-sourced ideation campaigns if appropriate, and idea evaluation techniques such as false door/dry testing.
The aim is to generate stretching ideas, check them quickly for product-market fit, and feed the best ones into our Stage 1 MVP, when we use Design Thinking to explore and evaluate a new hypothesis for desirability with its target users; for the feasibility of delivery; and for the viability of the commercial case.
In this session, we will be exploring:
- Ideation techniques which help insurers accelerate fresh product ideas into the market: what are them, when to use them, and how they work?
- How to take customers problems to find new solutions which deliver value to the business? We’ll revisit the problem-solution-value format.
- Best practices for your ideation session
- What’s next? Methods to prioritize and test your idea.
We curated this debate at the London workshop, using some of our insurance-specialist innovation techniques to explore this topic.
We look forward to sharing our learnings with you.
In case the time isn’t convenient, please register at http://bit.ly/2J783Lc to receive the recording.
