SSG Digital Platform - New Business (UK)

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SSG Digital Platform - New Business, is one of three elements of our SSG Digital Platform - the ecosystem for financial service providers with infinite possibilities.

New business is the life blood of your organisation. Consumers demand simplicity and convenience. They choose tailored policies and value for money over loyalty. By satisfising this need and supplying a customer-centric digital platform, you push function towards the end user while maximising acceptance rates and reducing cost.

Key Features


  • Operate across all distribution channels and multiple media types
  • Support multi-branding and white labelling/business partnerships
  • Increase the propensity to buy using up-sell and cross-sell opportunities
  • Provide the customer with greater choice by considering all product options


  • Support rapid product launches
  • Enable business configurable products using the SSG configuration toolset

Key Benefits

  • Become agile and forward-thinking - by adopting new agile technology with a complete end-to-end experience, our clients have doubled new business without doubling headcount.
  • Build a digital eco system – With a dynamic, data driven underwriting engine which drives acceptance rates and conversions, our clients STP rates exceed 80%.
  • Partner with an expert – With a 100% success track record with implementations and migration, it’s unsurprising that Zurich, Aviva, The Exeter and Foresters are already using the SSG Digital Platform to convert sales, automate manual processes and launch new products.

Product/Service details