IC Analytics

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IC Analytics lets banks have a global vision of the different customer profiles and their most frequent activities, when are channels mostly used , the most frequently used channel, the most commonly used transactions, among other information. Clients can develop tailored strategies for their customers, allowing for early detection of customers who may be thinking of leaving the institution, or in contrast, detecting needs in reference to loans and new products. Data analysis gives them the tools to truly personalize their services.

Key Features

VIP clients behaviour analysis

Features most used

Transaction amounts and quantity by period

Ad hoc charts and tables definitions

Customer activity geolocalization.14.0.0

Key Benefits

Global vision of platform usage

Data for strategical decisions

Consumer needs detection