Stride's Platform for Health Plans
More than 60 million Americans work independently, and that number is projected to grow to 90 million by 2028. Yet, these workers struggle to find affordable healthcare and financial benefits. Meanwhile, a turbulent economy is fueling growth in the individual benefits market. The traditional benefits system is failing these hard-working Americans.
Health plans have an opportunity to serve this market; however, most don’t have the bandwidth or specialization to build these services. They need a partner who can provide end-to-end quoting, shopping, and enrollment for members, as well as internal teams.
They need a solution that serves as a growth engine, streamlining how ACA premium tax credits are offered, improving digital self-service shopping and enrollment experiences for consumers, agents, and brokers, delivering smart decision engines for consumer renewals, and informing marketing investments with performance analytics.
Backed by experience, Stride delivers a fully customizable solution that allows health plans to maximize shopping, enrollment, post-enrollment, and renewal experiences for members, agents, and brokers.
Stride’s Enrollment Platform for on-exchange and off-exchange health plans as well as ancillary business lines includes a Phase 3 Enhanced Direct Enrollment integration with healthcare.gov that allows us to transact ACA premium tax credits within our experience.
Our intuitive, human-centered enrollment experience empowers consumers in their understanding of and engagement with individual health coverage, enabling them to intelligently self-serve benefits decisions. Our platform drives down application and enrollment time and increases conversion rates, while delivering robust analytics to power individual member growth.
Stride boosts efficiency by minimizing the time required for agents and brokers to effectively manage their book of business, ensuring efficient delivery and renewals. Initial partner results show triple throughput in enrollment rate year-over-year, over 9,000 e-signs completed by consumers and brokers, and over 5,000 partner brokers have created a quote or completed an enrollment application on the platform!
Stride’s platform is not one-size-fits-all — it’s unique to each health plan. And it’s the easiest way to shop & enroll. Our configurable platform offers the ability to:
Deep branding and UX configurability— Plans can configure logos, color palettes, iconography and content throughout the platform to ensure a consistent experience for your users.
Create more efficient broker relationships & telesales capacity — We have enabled a “pro user” experience that creates a fast path to shopping & enrollment for agents, brokers & telesales teams.
Use robust analytics to power targeting & improve marketing efficacy — Stride will track and analyze the effectiveness of various marketing and outreach campaigns by source, channel and medium.
Mid-enrollment retargeting & remarketing: Take advantage of Stride’s ability to re-engage consumers who have not yet completed the enrollment process, demonstrated to improve enrollment by up to 29%.
Integrate seamlessly to health plans user experience — Stride provides single sign-on (SSO) functionality and a suite of APIs.
A reliable and secure technology - This platform has produced 9 successful ACA Open Enrollment Periods directly serving 3 million consumers in all 50 states while maintaining a 99.8% uptime.
Integration Benefits -
Our team will work closely with each health plan to implement an SSO integration and prepare its upstream partner documentation package to transition from its current vendor to Stride, including:
Entity-initiated change request for submission to CMS, which is required of partners seeking to implement an SSO integration (Stride can help prepare this document for each partner).
CMS EDE Oversight and Operational Information Excel Questionnaire
Completed EDE Supplemental Security Audit Package
Financial Benefits - By partnering with Stride, health plans will see a demonstrated ROI across four dimensions: 1) Enrollee Growth, 2) Operational Efficiency, 3) Marketing, and 4) Regulatory and Compliance. However, the exact ROI is dependent on volume and as part of the due diligence process, Stride will work with each prospective health plan partner to understand specific volume estimates and develop a customized ROI model.
Enrollee Growth: Stride’s platform enables agents to reconnect with consumers who were mid-funnel through re-engagement campaigns as well as understand specific trends to attract new consumers and retain existing ones via data and analytics. As a result, health plans will be able to grow their market share leading to additional revenue.
Operational Efficiency: Stride’s platform has demonstrated an 83% reduction in the average number of inquiries per applicant by increasing consumer self-service rates, and increased enrollee re-engagement and renewal rates - further reducing customer acquisition costs and improving member care management / care coordination.
Marketing: Stride’s analytics drive marketing spend efficacy to increase overall adoption of the platform. These insights enable internal teams to better understand overall trends by leveraging real-time data to inform decision making.
Regulatory & Compliance: Avoid upfront costs incurred with CMS audits and approval preparation as well as ongoing costs associated with consulting services required for compliance purposes.
Member Engagement Impact -
- 3x increase in consumer enrollment rate experienced by one of Stride’s initial health plan partners.
- >9k e-signs completed by consumers and brokers on Stride’s platform from our initial partner.
- >5k partner brokers have created a quote or completed an enrollment application on the platform.
- >55% of all Enhanced Direct Enrollment applications started on the platform are submitted, and that’s across Open Enrollment and Special Enrollment.
- Stride is experienced in proactively re-engaging “mid-funnel” consumers, those who have started but not yet completed the application or enrollment process, through email and text. In fact, re-engagement accounted for 29% of Stride’s enrollments.
- Stride has years of experience proactively re-engaging consumers who are “mid-funnel” but have not yet completed the application or enrollment process through email and text to consumers. Re-engagement accounted for 29% of Stride’s enrollments.