GeoEnrichment Demographic Data
This feature is upgradeable
For End Users
You can activate this feature and other links for ALL VENDORS with a VendorMatch Premium subscription. Additionally you can gain access to an increased depth of data, summary reports, RFX reports (detailed completed RFIs - available to financial institutions only) and comparison grids. Please click here for more information.
For Vendors
Vendors can activate their links and gain access to analytics by upgrading to VendorMatch PRO. Please click here for more information.
Speak with an analyst
Financial institutions and their advisors can subscribe to our Analyst Access* service. Effectively phone or (email) a friend you can have on tap advice and support provided by our analysts on this vendor, solution or solution category.
HOW TO SUBSCRIBE
To protect vendor data only financial institutions and recognized advisors can subscribe to VendorMatch Premium. Please click here for more information.
or contact us to discuss a subscription.
Subject to reasonable use.
Survey Summary
The Survey Summary provides a download of the vendor profile, solution profile and the VendorMatch Discovery survey vendor responses used to power the directory. All responses are provided by the vendor online.
Note that this report is a high level summary of the vendor's credentials and a solution's capabilities designed to assist with solution short-listing. The RFX report is the more comprehensive Request For Information report designed to support evaluation and selection, this will only show where the vendor has completed the "RFX" RFI.
HOW TO SUBSCRIBE
To protect vendor data only financial institutions and recognized advisors can subscribe to VendorMatch Premium. Please click here for more information on Premium features or contact us.
RFX Report
The RFX report is an XLS download of the Vendors response to the “RFX” Request for Information for this solution.
The RFX is a centralized golden copy of a RFI authored by our analysts based on their expertise in running real-life system evaluation and selection projects and completed by the vendor online.
Note to protect vendor that only Financial Institutions and recognized Advisor can subscribe to this feature.
In each instance the first time the link is used the user requests permission to access the RFX report and it is the vendor who is required to authorizes access. You will be alerted when the vendor has reviewed your request and granted permission.
HOW TO SUBSCRIBE
Please click here for more information on Premium features or contact us.
To learn more about subscribing to our service options, please contact us here
This feature is upgradeable
For End Users
You can activate this feature and other links for ALL VENDORS with a VendorMatch Premium subscription. Additionally you can gain access to an increased depth of data, summary reports, RFX reports (detailed completed RFIs - available to financial institutions only) and comparison grids. Please click here for more information.
For Vendors
Vendors can activate their links and gain access to analytics by upgrading to VendorMatch PRO. Please click here for more information.
Speak with an analyst
Financial institutions and their advisors can subscribe to our Analyst Access* service. Effectively phone or (email) a friend you can have on tap advice and support provided by our analysts on this vendor, solution or solution category.
HOW TO SUBSCRIBE
To protect vendor data only financial institutions and recognized advisors can subscribe to VendorMatch Premium. Please click here for more information.
or contact us to discuss a subscription.
Subject to reasonable use.
Survey Summary
The Survey Summary provides a download of the vendor profile, solution profile and the VendorMatch Discovery survey vendor responses used to power the directory. All responses are provided by the vendor online.
Note that this report is a high level summary of the vendor's credentials and a solution's capabilities designed to assist with solution short-listing. The RFX report is the more comprehensive Request For Information report designed to support evaluation and selection, this will only show where the vendor has completed the "RFX" RFI.
HOW TO SUBSCRIBE
To protect vendor data only financial institutions and recognized advisors can subscribe to VendorMatch Premium. Please click here for more information on Premium features or contact us.
RFX Report
The RFX report is an XLS download of the Vendors response to the “RFX” Request for Information for this solution.
The RFX is a centralized golden copy of a RFI authored by our analysts based on their expertise in running real-life system evaluation and selection projects and completed by the vendor online.
Note to protect vendor that only Financial Institutions and recognized Advisor can subscribe to this feature.
In each instance the first time the link is used the user requests permission to access the RFX report and it is the vendor who is required to authorizes access. You will be alerted when the vendor has reviewed your request and granted permission.
HOW TO SUBSCRIBE
Please click here for more information on Premium features or contact us.
To learn more about subscribing to our service options, please contact us here
Overview
GeoEnrichment Demographic Data delivers vital socioeconomic information within a geographic context to provide a deeper understanding of current and potential markets. The Pitney Bowes GeoEnrichment process leverages our location intelligence software and data to create derived datasets that provide descriptive information about a location. These data products are produced by associating precise locations to either Pitney Bowes’ list of known addresses, or our clients’ customers’ addresses, to quickly search and retrieve relevant information in a simple, quick, and more accurate process via our unique identifier, called the pbKey™. This eliminates the need for complex geospatial processing and helps clients get their desired information faster, leading to more efficient business practices.
The GeoEnrichment Demographic Data suite provides reliable and more accurate information about the socioeconomic characteristics of an area. It includes information such as household income, race, and consumer spending habits. The thousands of variables included within GeoEnrichment Demographic Data allow clients to glean insights about current and potential markets down to the block level, and better execute intelligence-based marketing, planning, and expansion strategies.
Access the Pitney Bowes Software & Data Marketplace to download data samples, visualize data on map, download your licensed data and more.
- Groundview®: Household Income
- Groundview®: Household Financial Assets and Wealth
- Groundview®: Housing
- Groundview®: Consumer Vitality
- Groundview®: Business Summary – NAICS & SIC
- Groundview®: Consumer Expenditure Potential
- Groundview®: Retail Sales Potential
- Groundview®: Settlement Spaces
- Groundview®: Family
- Groundview®: Population
- Groundview®: Update Profile
- Groundview®: Socio-Economic
- Groundview®: Population by Hispanic/Non-Hispanic
- Groundview®: Population by Race
- Groundview®: Complete
- Groundview®: Household Finances Suite
- Groundview®: Consumer Behavior Suite
- Groundview®: Population Profile Suite
Key Features
Features
Most comprehensive and accurate coverage available from Pitney Bowes derived from our best in class geocoder.
Available at the nationwide or state level for use case specific needs.
The pbKey allows for fast and easy lookup of important information.
Available in a Spectrum-suppored format or a flat text file for flexibility in usage.
Updated regularly to ensure you have the latest data.
Coverage details
Coverage: United States
Release Schedule: Quarterly
Unit of Sale: Country, State
Key Benefits
Benefits
- Improve your business practices based on the most comprehensive data available:
- Improve customer acquisition rates and reduce costs.
- Identify cross-sell opportunities and increase retention.
- Inform communication strategies, building strong and profitable customer relationships.
- Build a clearer picture of customers.
- Understand the makeup of markets.
- Identify new potential locations.
GeoEnrichment Demographic Data delivers valuable insight on your customers, providing thousands of variables related to:
- Age
- Marital Status
- Affluence/Income
- Housing
- Local Business Summaries
- Purchasing Behavior
- Ethnicity
- Financial Assets