GhostDraft Customer Communications

Create a vendor selection project & run comparison reports
Click to express your interest in this report
Indication of coverage against your requirements
A subscription is required to activate this feature. Contact us for more info.
Celent have reviewed this profile and believe it to be accurate.


GhostDraft Customer Communications Management (CCM) enables insurers to correspond and interact with their customers by making document creation fast and simple. GhostDraft enables the delivery of clear, relevant and actionable communications with tools to personalize communications that improve the customer experience.

GhostDraft Customer Communications Management includes the following:

Prologue: a browser-based application to quickly deliver document production capabilities directly to end-users with the use of smart web forms.

Studio: an authoring environment that gives business users control of your documents to deliver customized communications and a better customer experience.

Workbench: an application to convert IT-centric data into business-usable customer information, enabling IT to transition ownership of document creation to the business users.

Cloud: automates the production of your communications through a cloud-based service with the highest levels of security, availability, and security.

Our Pricing. Our cloud-based solution provides an enterprise-class customer communications solution for faster document creation and better document control—without any of the overhead. Our pricing is affordable and scalable for insurers of all sizes.

Key Features

GhostDraft enables users to create, deliver, and manage their document composition through a business-driven, IT-endorsed process through:

  • Business-driven template designer that features 2 design environments - one optimized for the business user and one optimized for the technical user
  • Loosely-coupled metadata layer for logic and data
  • Independent development and testing with scenario data. This allows the document template development and unit testing to be completed independent of the core systems application
  • Thin-client web interactive with real-time preview
  • Separate IT application for data transformation with graphical designer to build integrateable workflows
  • Development and production workflow
  • Discrete policy assembly module with dynamically built, document-aware interactive data capture screens
  • Simple, rich data integration methods

Key Benefits

GhostDraft enables insurers to deliver the experience customers expect in today's digital world.

  • Engage customers by personalizing the customer experience with clear, relevant, and actionable interactions and correspondence through the customers’ preferred channels
  • Transform products by leveraging the power of digital documents to bring new products to market faster
  • Optimize operations by simplifying the creation, deployment, and management of highly personalized content and communications
  • Empower business users to easily author customized communications on demand for faster document creation and better document control

Product/Service details