AXIS Securities launches voice-based mobile trading
TCS announced that its customer, AXIS Securities Limited, India, has launched voice-based trading as part of TCS BaNCS Digital, and is among the early adopters of this technology to offer such a capability to its customers. As a result of this new offering, trade volumes are expected to grow by 10-15 percent from the mobile app and the enhanced voice based trading.
Arun Thukral, Managing Director and CEO, AXIS Securities, said, “Our aim is to deliver simplified user interface to retail investors. The launch of trading through voice commands is a positive step in that direction. The mobile trading app from TCS BaNCS with the new voice-based trading capability, has helped us deliver high usability trading experience to end clients and voice based trading is a market first initiative towards completely touch-free trading.”