Corporate Banking Research Outlook 2024

Create a vendor selection project
Click to express your interest in this report
Indication of coverage against your requirements
A subscription is required to activate this feature. Contact us for more info.
Celent have reviewed this profile and believe it to be accurate.
We are waiting for the vendor to publish their solution profile. Contact us or request the RFX.
Projects allow you to export Registered Vendor details and survey responses for analysis outside of Marsh CND. Please refer to the Marsh CND User Guide for detailed instructions.
Download Registered Vendor Survey responses as PDF
Contact vendor directly with specific questions (ie. pricing, capacity, etc)


70% of corporate banks say that “it is more challenging to win and retain customers than it was 12 months ago.” Technologically, the promise of generative AI (Gen AI) caught the limelight, bringing both opportunities and concerns for banks. Larger banks have a latent ability to capitalize on their investments in platforms, data, and AI. If they can harness it, they will have a “large mover advantage” in AI and embedded finance.

By focusing on the five major themes outlined in the figure below and carefully selecting the areas of focus, banks can make great strides in deepening client relationships.

These five themes also guide our research agenda for 2024. Of course, at this level the themes are not that different from last year, other than perhaps a more explicit focus on emerging technologies. And there is already plenty in the library, as we have been producing research focused on these topics, for both retail and corporate banking clients.

As always, Q1 is when we announce the winners of our Model Bank awards, the program we launched 17 years ago to recognize financial institutions for best practices of technology usage in different areas critical to success in banking. This year, we recognized 19 financial institutions with Model Bank 2024 awards and published detailed case studies available to our research clients.

In these challenging times, one thing is certain: none of us can go it alone. As you face challenging decisions in the areas of technology and partnerships, Celent is here to support you. We can help you vet partners and technologies as you respond to competitive and government initiatives, the changing needs of your customers, and growing cost pressures.

As always, we’ll look to be nimble and respond to fast-moving developments in our research space. So, if you have a hot topic in mind where our research could add value to your organization, please get in touch, and we’ll endeavor to incorporate it into our research agenda for the remainder of 2024.

Contact us for more information about what we have planned in Q2.

If you are a client, please sign in to access a detailed view of our 2024 agenda.