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Liking What I See At U.S. Bank

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Celent have reviewed this profile and believe it to be accurate.
2010/06/09

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  • Mobile and contactless technologies undoubtedly present a tremendous opportunity for banks. Not only do they enable banks such as U.S. Bank to better engage the customer at point-of-sale, but as a precursor to that, they allow banks to gain a better understanding of customer spending habits for marketing and risk purposes. By capturing data from previously anonymous cash payments, banks will enjoy greater customer insight and data enrichment opportunities.
    One issue banks should keep in mind, however, is that while the technology for interacting with the customer on-the-go is very different than other channels, the business processes to be executed are the same. Thus, making the processing common across all channels is an important element of providing consistent customer service, as well as managing the cost of deploying mobile services.