The Optimity app is an easily configurable mobile solution that features a behaviour science model and built-in knowledge and rewards to help users live longer, healthier and wealthier lives. It incorporates incentives, challenges, dynamic health assessments, goal setting, and personalized activities and education to aid users in optimizing their health and financial wellness. As a result, it routinely exceeds industry average with 28.8% engagement over a 12-month period.
Optimity content is part of the app and delivered through micro-activities. Designed by engagement professionals, these are quick and convenient activities that can easily be integrated into a user’s daily schedule. A catalog of over 3,000 micro-activities spanning five pillars of health (physical health, mental health, nutrition, financial wellness and social connectedness) is continuously driving daily engagement.
- Modern, Modular and Flexible Platform: No-code solutions and developer-friendly modules to serve your specific technology and data needs.
- Robust, Continuous and Actionable Data: Continuous data connection to billions of data points generated by our users that in turn can be analyzed and leveraged for dynamic underwriting.
- Integrated Partner Ecosystem: A comprehensive and configurable solution to manage incentive programs with easy-to-use configuration and reporting for administrators.
- Industry-Leading Engagement: A captivating experience leveraging built-in knowledge and micro-activities that serve to educate and optimize policyholder health and wellness.
- Improved user health which can mitigate risk and improve morbidity/mortality
- Enhanced customer service through continuous, simplified and personalized insights fueled by near real-time data
- Enhanced cross-sell/up-sell potential through triggers for key life-events