Celent Roundtable | Reinventing Distribution

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30 November 2018
1166 Avenue of the Americas, United States


Are you wondering what other insurers are doing when it comes to managing their distribution channels? Curious about the latest techniques for using technology to improve distribution practices?

Join us for this invitation only event to discuss the latest practices insurers are using and the challenges inherent in applying more technology to this area.

Designing, developing, maintaining and managing productive channel relationships can create a sustainable competitive advantage. Insurers are expanding channels, adding distributors, moving into new territories and growing their existing channels in order to improve customer acquisition and retention. These multiple channels are effective at targeting different aspects of the market, but add complexity when it comes to channel management.

The explosion of Insurtech startups carries with it the potential for channel disruption. Insurers can work with these startups, invest in the startups, or imitate the startups, but those who ignore them do so at their own peril. Despite these rapidly shifting distribution strategies, the reality is that the independent agent still accounts for the bulk of business written by most insurers today.

This roundtable will focus on how insurers are using technology more effectively to:

  • add new channels
  • manage existing channels more effectively, and
  • make it easier for distributors to place business.

The discussion will include a look at Insurtech platforms, emerging technologies such as artificial intelligence and the latest activities in agent/broker portals.

In addition to the Celent team, you will hear from speakers in the carrier community who will discuss industry trends and tell their stories. A leading broker will give insurers insights on how to what really matters to agents. You and your peers will provide the real life experiences in an informal setting where will be easy and comfortable. Join us for a thought provoking look at how insurers are reinventing distribution.


  • Digitizing the Agent Experience
  • What do agents really want anyway?
  • Shifting Channels - Distribution Platforms and Partnerships
  • Analytics in Distribution Management - Managing Channels Effectively
  • Enabling the Channels - Distribution Portals and STP
  • What's Next?

Click here for the complete program.



This exclusive, invitation only event is part of a series of targeted roundtables offered by Celent's insurance practice. Capitalizing on Celent’s position as thought leader, these private, closed-door sessions provide a confidential environment to allow participants to engage openly.

Pre-registration is required. To attend, or if you have any questions, please contact Ed Sullivan at or Chuck Smith at

Event details

Life & Health Insurance, Property & Casualty Insurance
Geographic Focus
North America
Briefing / Round table