Driving Growth by Optimizing the Life and Annuity Agent Experience
Celent surveyed agents on the important characteristics of their insurer relationships.
The survey included questions covering:
- Factors in their choice of insurers.
- How well the insurers were doing in key areas.
- The areas required for insurer focus and investment.
Celent’s research reinforced some expected results, such as the importance of competitive products and competitive compensation, but also showed a few surprises in key areas.
One surprise was the importance of quality claims service. This would be expected of P&C insurers, but it was the number one result for life & annuity agents.
“We believe the reader will find a number of helpful data points for decision-making,” says Tom Scales, a research director with Celent’s Insurance practice and author of the report. “The survey did reinforce the aging of the agent population, in a very dynamic world.”
This 36-page report contains 24 figures.
Note: While Vertafore sponsored the report and assisted Celent in contacting agents, the content and analysis are entirely Celent’s.