Driving Growth by Optimizing the Life and Annuity Agent Experience

Create a vendor selection project & run comparison reports
Click to express your interest in this report
Indication of coverage against your requirements
A subscription is required to activate this feature. Contact us for more info.
Celent have reviewed this profile and believe it to be accurate.
6 January 2016
Tom Scales

Abstract

Celent surveyed agents on the important characteristics of their insurer relationships.

The survey included questions covering:

  • Factors in their choice of insurers.
  • How well the insurers were doing in key areas.
  • The areas required for insurer focus and investment.

Celent’s research reinforced some expected results, such as the importance of competitive products and competitive compensation, but also showed a few surprises in key areas.

One surprise was the importance of quality claims service. This would be expected of P&C insurers, but it was the number one result for life & annuity agents.

“We believe the reader will find a number of helpful data points for decision-making,” says Tom Scales, a research director with Celent’s Insurance practice and author of the report. “The survey did reinforce the aging of the agent population, in a very dynamic world.”

This 36-page report contains 24 figures.

Note: While Vertafore sponsored the report and assisted Celent in contacting agents, the content and analysis are entirely Celent’s.

Subscription required

Access to this content requires a Celent research subscription.

Subscribers should sign in to access this research.

Insight details

Content Type
Reports
Focus
Industry Trends
Location
North America