Demystifying Social Media and Next-Generation Online Banking

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Celent have reviewed this profile and believe it to be accurate.
10 November 2009


  • I only read the abstract, however the points are extremely important. We consult with community banks on issues of technology-online account opening, mobile banking, digital branding. Our early adopters understand they can make positive balance sheet changes and compete with large national banks. They can do this without loss of control or compromising current customers. Customers of all ages and demographics have "new" expectations. With increasing cost pressures banks need to accept the mantra of most other industries--"Change is good".

  • [...] landscape to glass-eyed top management figures while Celent's Jacob Jegher has put a good effort to demistify social media to banker types. Establishing, managing and fostering conversations over social media takes time [...]