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      REPORT
      Prudential Financial: PRT Annuitant Benefit Modeling & Retirement Transformation
      Winner of the 2025 Model Insurer Award for Customer Experience
      18th June 2025
      //Prudential Financial: PRT Annuitant Benefit Modeling & Retirement Transformation

      One of the hottest areas of insurance over the last few years is pension risk transfers (PRTs). One of the biggest challenges on the balance sheet of major employers is the uncertainty of their pension risk. It continues to grow, even as companies close their plans. A PRT allows that company to transfer the risk of their future pensions to an annuity insurer. Effectively, the balance of the pension account is used as premium to fund a group annuity covering the pensioners. The number of people in the plan, their ages, and more are used to calculate the premium, which is effectively the bid of the insurer on the PRT. Since each bid is bespoke, it is a balance between profitability and a winning bid price.
      In this model insurer submission, Prudential Financial shares the technology implemented to digitize and automate the retirement benefit quotation process, a key experience for pre-retirees, reducing manual effort while improving annuitant ease of doing business. It could be transformative to a very competitive industry.

      Anyone can view a summary of the report or watch a highlight reel of the case study to learn more. Celent subscribers can access the full length case study report below.

      Author
      Tom Scales
      Tom Scales
      Principal Analyst
      Details
      Geographic Focus
      Asia-Pacific, EMEA, LATAM, North America
      Industry
      Life Insurance