For those of you that follow our blog, you may have read my post from April 8th, entitled Internet of Things – NBA edition. If not, then I’d suggest you click the title and read that post first.

Given we’re in round 1 of the playoffs, this post feels even more timely. The basic premise of the first post revolved around the use of wearables in sports, more specifically during games. As it turns out, there was recently a follow-up article on ESPN.com:

NBA union, wearable tech company Whoop to meet Tuesday

As I mentioned, the use of wearables goes well beyond just the technology, particularly to the ownership of the data.

I particularly liked the quote from the Whoop CEO, Will Ahmed: "…let's not deprive athletes of in game analysis. It's their careers at stake and data is not steroids."

As wearables get to be more and more ubiquitous, it will be interesting to follow their use. We see the benefit in insurance programs, such as Hancock’s Vitality, but the ultimate use of the information shows so much opportunity to truly change our lives. It will be fun to follow.