The bar for customer engagement is constantly being elevated by a variety of players.
How can banks stay in front of the customer and engage through value-added services?
Overview
Excellence in customer engagement has become paramount for commercial bankers. A confluence of forces is pushing the engagement bar up:
- Customer touchpoints are multiplying.
- Demand for real-time data and transactions is growing.
- Nimble digital competitors are vying for revenue share and threatening select banking services with obsolescence.
Underperformance could lead a bank to be relegated to commodity parts of the value chain, for example, data custodian and payment processor. Outperformance leads to a greater share of wallet and new revenue streams.
Celent Senior Analyst Alenka Grealish examines this phenomenon and describes what you can do to outperform your competitors.
The webinar draws on a recent report of the same name.
