On May 11, I attended the Finovate conference in San Francisco (see my quick take here). A slew of startups presented their wares to an enthusiastic audience. Out of the 36 firms that presented, a few stood out to me. I decided to pick my top 10 and produce Celent's second annual financial technology startups report. The report examines and analyzes the startups - a short profile is provided for each company/product as well as Celent's impressions. I am sure you are all curious to know who we selected to include in the report. Here is the list of firms in alphabetical order along with a link to their Finovate video demo:

• Backbase (video)
• Billeo (video)
• Bobber Interactive (video)
• Continuity Control (video)
• Expensify (video)
• GoalMine (video)
• oFlows (video)
• Point of Wealth Systems (video)
• Silver Tail Systems (video)
• SmartCredit.com (video)

Congratulations to all firms selected!

If you would like to read the report, please click here (subscription required).