Model Insurer is the premier award available in the insurance industry globally. Celent awards this honor to insurers, reinsurers and MGAs who demonstrate extraordinary results for best practices in technology usage across a variety of areas critical to success in insurance.

Within this set of frequently asked questions, we use the term insurer to refer indistinctively to insurance companies, reinsurers and MGAs.

Celent’s Model Insurer Program seeks out exceptional examples of the use of technology across a wide variety of areas critical to success in insurance. Each year we invite insurers, reinsurers and MGAs to nominate their technology initiatives. We review all nominations and recognize the top submissions with a Model Insurer Award.

Every year, we recognize one initiative as the overall Model Insurer of the Year, the top honor. Model Insurer of the Year is not a specific category and insurers do not nominate themselves for this award. Instead, Celent judges select one initiative from those already submitted.

There are no specific criteria for Model Insurer of the Year. However, the winning initiatives typically deliver distinctively impressive business benefits to the insurance carrier, while also exhibiting one or more of the following characteristics:

• A radically different (or a step change from the existing) technology platform and operating model.
• A transformation of the institution’s capability to innovate.
• The creation of a lasting social impact.
• True results — both quantitative and financial as well as soft benefits.
• A standout from the crowd project that impresses all Celent judges.

Insurers view the Celent Model Insurer as a distinctly prestigious award. The awards are focused on insurance but span a full spectrum of technology initiatives rather than being narrowly focused on one. Competition is global and fierce, and the selection process is rigorous. Award winners are in great company and are proud of such association. Past winners include institutions from all parts of the globe. Being recognized as a Model Insurer provides great publicity for the recipient of the award and any other associated firms.

The awards are available to any insurer, reinsurer or MGA globally. Anyone in these categories can apply, irrespective of whether they have a prior relationship with Celent. There is no charge to insurers, reinsurers, MGAs or vendors to participate in the Model Insurer process.

Any IT related initiative, regardless of the date when it was executed, is eligible for a Model Insurer award. The initiative must be in production at the insurer, though we consider some exceptions which can be found in the “Judging Criteria and Evaluation Process” section.

We seek initiatives that can demonstrate a very clear impact on customers, i.e. how the initiatives can help the insurers provide their customers a better product or service experience, make them feel more secure, opened a new market for the insurer or accomplished all of the above more efficiently while better managing risk.

Vendors are not qualified to receive a Model Insurer award but are welcome to assist their clients with their nominations or nominate on their behalf with the insurer’s FULL consent. All nominations MUST include insurer contact information, and all follow-up will be done primarily with the insurer.

Model Insurer winners are featured in Celent case studies. If an insurer is not prepared to participate in the case study process or share details of its initiative publicly, then it (or its vendor) should not submit an application. Please refer to the section “WHAT HAPPENS IF WE WIN A MODEL INSURER AWARD?” for more details on this.

When we receive a submission, we reserve the right to confirm with the insurer that they are happy to participate and may disqualify the submission if we don’t receive a positive confirmation directly from the insurer.

All nominations must be submitted online via the Celent website. Please look for the 'Submit Nomination’ button on this page.

Submissions for our 2025 program are now closed.

We will announce the winners at our annual I&I Day on June 18, 2025.

Yes, absolutely, we encourage you to submit all the initiatives that you are proud of; however, just submit each initiative once and under the category you believe it fits best. Celent will review the initiative and place it in the appropriate category if necessary. DO NOT SUBMIT THE SAME INITIATIVE MULTIPLE TIMES UNDER DIFFERENT CATEGORIES. Multiple submissions of the same project will not improve your chances of winning.

Celent, at its own criteria, is entitled to eliminate or create a new category as deemed necessary.

If the improvements relate to the same solution (e.g. different functionalities to your digital platform), we would recommend submitting a single application and highlighting the various functionalities as key features for why you believe your platform merits an award. We expect competition to be fierce, and by fragmenting your platform functionality into discrete components, you run the risk that none of them individually will be strong enough to win. Remember, it’s about quality, not quantity.

Yes, please upload the material to the Additional Material section of the nomination form.

We will send an email confirmation to the insurer contact indicated in the submission and, if applicable, vendor contacts also listed there. If you haven’t heard from us within a few days of your submission, please contact us at modelinsurer@celent.com.

Protecting the confidentiality of the firms with whom we have a relationship is an obligation we take extremely seriously.

We may use anonymized data from any submission for research purposes. We will not, however, publish or disclose any information about the nomination that could be directly attributed to you. We will ask your permission before mentioning your company by name in the context of your Model Insurer submission.

If your nomination wins an award, we will work with you to publish a case study of your initiative. Your firm will be mentioned by name, and we will publish the case study only after you have reviewed it in a timely fashion and given your approval. Once published, we may refer to the case study again in other publications as an example of good practice. Please refer to the section “WHAT HAPPENS IF WE WIN A MODEL INSURER AWARD?” for more details on this.

No, we will never disclose the fact that you submitted a Model Insurer nomination, unless we recognize you as a Model Insurer award winner. In the event that we wish to refer to your nomination in another context, we will contact you to obtain permission before doing so.

While the Model Insurer process has evolved somewhat, one thing has remained constant through the years: the evaluation criteria. We continue to judge the initiatives on three criteria.

Business Benefits

The most important of the three evaluation criteria. We are looking for initiatives with a clear and sustainable impact on the insurer’s business, so make sure to include quantifiable business benefits. We appreciate that some benefits are hard to quantify, but vague statements about expected benefits from the business case will not be sufficient. We also appreciate that you don’t want to divulge potentially competitively sensitive information. If you are not comfortable sharing absolute figures with us, feel free to talk about relative performance (for example, percentage revenue increase or cost saving).

Degree of Innovation

This measure looks at how innovative the initiative is in using technology to improve sales or service results, reduce risks or costs, or improve business processes. The initiative doesn’t have to be the “world’s first,” although that obviously helps. We are interested in how you experiment with emerging technologies to drive your business. However, innovation doesn’t only mean “bleeding edge” technology; often it is about how you apply technology to enhance your customer experience or to transform the ways of working.

Technology or Implementation Excellence

Some initiatives are noteworthy for their extreme difficulty, complexity of technology, or implementation excellence. Have you just done a “heart transplant on an in-flight plane”? Was it an integration nightmare? Did you roll it out around the world? Did you find a really interesting way to collaborate with a third party? Have you woven a complex ecosystem to deliver the solution? If so, we want to hear about it, and such an initiative will score highly on this dimension.

All Celent Insurance analysts are involved in the judging process, although the exact approach should perhaps remain “a secret sauce.”

Yes, with one important exception. Historically we only awarded “live” initiatives, which are already delivering demonstrable business benefits, and we will continue to only consider such initiatives in most categories. However, in the Innovation and the Emerging Technologies categories, we invite you to submit initiatives at the proof-of-concept or pilot stage; or share your efforts to improve innovation capabilities. We want to hear about expected impact on the business, although recognize that it might be difficult to demonstrate quantifiable business benefits at this stage.

Over the years, our Model Insurer program has grown increasingly popular and has become fiercely competitive.

No. Some of the nominating firms, and many of the eventual winners, are or have been clients to Celent’s retained advisory service. However, we never give preference to clients in the selection process, and always ensure that Celent was not directly involved in the creation or deployment of any of the initiatives that have been recognized. To do otherwise would mean compromising our values and risking the reputation we have taken such great care to build.

If you are considering entering your initiative, you must be proud of what you achieved. Make sure it comes across in your submission form. Clearly tell us what you did and why, and why you think what you did is unique and deserves recognition. Focus on essential points, but don’t skimp on detail.

You would be surprised how many entries suffer from lack of clarity; it’s as if some candidates think that if they bamboozle us with technology acronyms, we will be more impressed, or if they twist their arguments into a knot, we will award them just for sounding clever. Your initiative might be brilliant, but if we can’t understand it, you won’t win. Clarity of your submission is crucial!

Consider including internal documentation (for example, documents you may have used to socialize the initiative internally). Celent welcomes additional materials to supplement a well-written application.

Submissions for our 2025 program are now closed.

Application delays inevitably delay the judging process and are unfair to all participants. However, in exceptional circumstances, we may allow extra few days to submit an application. If you expect that you would not be able to submit your nomination in time, please contact modelinsurer@celent.com with an explanation for why you require additional time.

We expect to notify the award winners in February 2025. We will send an email to the individuals with contact details on the submission form. If there is a vendor involved and contact details are available, we will copy the vendor as well.

We will also email all nominees who did not win the award, typically a couple of days after we communicate results to the winners.