Blogs are a great way to interact with the community at large. Banks are slowly but surely making use of blogs to communicate with their customers and the public. The early adopters like Wells Fargo actually have several blogs, including a new one called the Wells Fargo -Wachovia Blog. The Wells Fargo-Wachovia blog has a simple goal - to let customers ask questions and inform them about what's going on. M&A for the masses! Bank blogs can take on many flavors. Everyone from large banks to little credit unions are taking part. Here are some additional examples:
- KeyBank's Maria on Money. A blog for women business owners.
- RBC's Next Great Innovator. For RBC's The Next Great Innovator challenge.
- Verity Credit Union's Our Voices
- Bank of America's Future Banking Blog
Celent recommends that banks explore the use of blogs and consider the various ways they can interact with the public. Those who have yet to do so should get a blog off the ground. Banks need to work on building and cementing relationships, particularly in these difficult times. A blog is a great way to interact with customers in a participatory manner and is yet another way to let them know how much you appreciate their business! I invite you to check out our series of reports on Web 2.0: Web 2.0 and Retail Banking: Less Hype Equals OpportunityWeb 2.0: A Quantum Leap for Wholesale Banking