Celent covers a lot of ground in this webinar. Analyst Ashley Longabaugh discusses the distinct characteristics of nextgen clients — a segment that wealth and asset managers are spending a lot of resources to attract. She dives into the different types of customer data and types of artificial intelligence used to derive meaningful insights from customer data. She concludes with best practices for leveraging customer analytics to improve the customer experience and build loyalty between the customer and financial institution.

The webinar draws on the Celent report of the same name.

This is a client-only webinar. If you have any questions regarding registration, please contact Andrew Renzella at arenzella@celent.com.